By John J. Nagle, K4KJ
This
paper originally appeared in AWA Review,
Volume 1. Permission to present it here has
been granted by the Antique Wireless
Association, and they retain all rights to its
distribution and reproduction. Only
not-for-profit personnal use is authorized for
any hardcopy printouts of this page. I want to
thank Mr. Bill Fizette, AWA President, for his
support of the Millen Page project.
The Early
Years
The story of how
a small manufacturer of power plant specialty
items, and later toys and household items,
became one of the leading manufacturers of
amateur, commercial and military short-wave
communications equipment is interesting and
fascinating. As we will see, it was not
planned that way; it just happened!
In 1879 Edison invented the electric light
bulb. This created a large demand for
electrical energy. Charles Steinmetz and
George Westinghouse solved the mysteries of
alternating current which permitted large
amounts of electrical energy to be transmitted
over long distances. This, in turn, created a
need for large power generating stations. By
the early 1900's the design and construction
of power generating stations was, in today's
terminology, an emerging industry.
At the turn of the century, one of the leading
power plant construction companies was, and
still is, the Stone and Webster Co. who then
had their headquarters in the Boston,
Massachusetts area.
Power plants required many hardware specialty
items which were new and unique and for which
no regular suppliers had yet established
themselves. Three mechanical engineers from
Stone and Webster recognized this market and
set up a company on a part-time basis to
design and manufacture these hardware items.
A material called transite was widely used at
that time to make switching and transformer
vaults for power plants. Transite is sheet
material, similar to plywood except that the
base material is asbestos which is
noncombustable and a nonconductor of
electricity.
The power plant specialty business had one
serious drawback; while the market with Stone
and Webster was quaranteed, it was sporadic.
Stone and Webster did not receive new
construction contracts every day and there
were long gaps between contracts when there
was no demand for the specialty items A search
was therefore made for products which they
could manufacture using the production tools
they has for which a steady demand existed.
One of the three knew a toy buyer for the F.W.
Woolworth Company; so they went into the toy
business.
I have not been able to pinpoint the date when
the three actually began manufacturing power
plant items or when they began manufacturing
toys but it was in the 1910-14 period. On
October 23, 1914 they incorporated in
Massachusetts as the National Toy Company. The
initial capitalization was $1000; $700 in cash
and $300, which was the evaluation placed on a
patent for "talking machine toys." The
incorporators were Warren Hopkins, Walter
Balke, and Rosewell Douglass. Hopkins had the
most money and the controlling interest in the
company and always "called the shots" until
his death in the early 1940's, even though he
retained his position at Stone and Webster; in
fact, Hopkins later became president of Stone
and Webster Engineering Co. In the early toy
days the company was run by Roswell Douglass;
he died in the late 'teens and William Ready
became the chief operating officer. He also
took Douglass' place as a stock holder.
The toy business was highly successful; in
June 1916, sixteen months after incorporating,
the company had grossed over $33,000 and paid
over $8,000 to Balke, Hopkins and Douglass.
This is better than a ten-to-one return on
their $700 cash investment is sixteen months
and would be considered good even today, but
these were pre-WWI dollars. The toys were sold
through such wellknown stores as F.A.O.
Schwarz, Jordan Marsh, Wm. Filene, John
Wanamaker, and Gimbels Bros., as well as
through Victor and Columbia Talking Machine
dealers. Over 8,800 of these toys were sold
between January and June of 1916 and the
company planned to make 16,000 more during the
remainder of 1916. The early talking machine
(phonograph) toys were designed by Walter
Balke, who was very ingenious mechanically;
the toys were attached to the turntable of a
phonograph and were activated by the record
being played on the phonograph. For example,
'REX the Magnetic Dog' was controlled by a
resonant reed. When this reed was activated by
the proper note on the record, REX would jump
out of his kennel. 'The Magnetic Dancers' were
small figures of dancers with steel bases that
would glide on an opaque glass plate over
aspecial record on the phonograph containing
small cobalt magnetics. These would cause the
dancers to glide around the 'dance floor.'
Another series were the 'Wireless Pups' which
I have not seen described. There was also an
entire family of 'Ragtime Rastus' dancers
including Boxers and Uncle Sam and Mex. These
were loose jointed wooden figures that would
dance or box on top of a revolving turntable.
By choosing a record with the proper beat, a
very entertaining effect could be obtained.
This Success apparently created the need for
additional working capital and it was proposed
to issue $5,000 worth of preferred stock to be
purchased by the present stock holders. The
reasons for this are interesting:
"New things are constantly being brought to
us, many of them specialties not in the toy
line (for instance a mattress for children's
cribs and hospitals which can be readily
taken apart, washed and aired, as well as
other household specialties). In order that
we may take up the manufacture of any
profitable specialty, we shall probably when
increasing the capital stock change the name
to The National Company or other suitable
name that will not limit us to toys."
I have not been able to determine when that
was written or when the name was actually
changed but I believe it was in lat 1916. On
February 16, 1932 the corporation charter was
further amended to formally change the company
name to the National Company, Inc. by which
name the company is generally remembered. Note
that the word "Company" is part of the name
and should be spelled out as is the word
National. The expression National Co., Inc. is
incorrect.
When the United Sates entered World War Im the
company made airplane parts and thread gauges
for the war effort. At the conclusion of the
war National went back to making power plant
items, toys and as an added line, household
items.
By the end of March 1923 the National
inventory included fourteen items: T.M. Toys,
Magnetic Dancers, Robert Mixers, DMB Covers,
Victrolene, Wall Rack and Plan Holders, Radio
Components, S. Santry, Holophane, Thompson
Spa, Portalite, H. Electric Lt, Co. Doble and
Miscellaneous. I can only identify about three
of them.
Entering Radio -
The Early Years
In the early
1920's several radio stations began regularly
scheduled broadcasting and the public craze
was to build radio receivers. The leading
variable capacitor (condensor in those days)
manufacturer at the time was Allen D.
Cardwell, and Cardwell was not able to keep up
with the demand. Cardwell's representative in
the Boston area - George Q. Hill - was unhappy
since he worked on commission and his income
was limited by Cardwell's deliveries. Hill
recognized the demand for variable capacitors
and looked around for alternate sources. The
management of National was always interested
in new products and were eager to profit from
the new radio craze. In 1922 they began
supplying variable capacitors to Hill who sold
them as fast as National could make them. When
National later entered the radio business,
Hill became the sales manager for radio
products.
In 1924, two engineers from Harvard
University, Fred H. Drake and Glenn Browning,
developed the Browning Drake tuner which was
"guaranteed" to improve radio reception;
Browning and Drake approached National to
manufacture the tuner. The radio editor of the
Christian Science Monitor, Vulney Hurd, liked
the Browning Drake tuner and gave it extensive
publicity in his weekly newspaper column, so
that the tuner soon became a very popular
item. The National Company decided to make the
design, manufacture and sales of radio
equipment and components their principal line
of business, and began looking around for
someone knowledgeable in the fledging radio
field to join the company and lead them.
In 1924 Hopkins, Ready and Balke were on a
business trip to Garden City, Long Island
where they were introduced to James Millen.
Millen's father had recently died while the
younger Millen was a mechanical engineering
student at the Stevens Institute of Technology
in Hoboken, N.J. In order to finish college,
Millen began writing magazine articles on
radio topics. For example, a "Dear Abbey" type
column on radio topics regularly appeared in
Doubleday's Radio Broadcast magazine
in which Millen answered questions from
readers on their radio problems.
Millen had begun writing at an early age. He
had his first item published when he was 15 in
the October 1916 issue of Popular Science
Monthly; it showed how any home work shop
could have a small anvil. Staple an old
fashioned flat-iron upside down to the edge of
the work bench. It sounds like a good idea,
even today, if you can find an old fashioned
flat iron!
Because of his writing, Millen had aquired a
considerable reputation in radio and had built
up an extensive consulting practice which
included CECO in Providance, R.I. and the
Spencer brothers in the Boston area who had
just established the American Appliance Co.,
which was later to become Raytheon. When
Millen graduated in 1926 he began working for
National on a consulting basis and in 1927
dropped his other consulting contracts and
began working for them full time as Chief
Engineer and General Manager. His goal was to
firmly establish the National Company in the
radio business.
In 1926 the National Company needed to expand
its manufacturing facilities and acquired the
factory building at 61 Sherman Street, Malden,
Massachusetts, formerly owned by the Cub
Knitting Mills. Cub had gone bankrupt and
their factory had been put on the auction
block. The attorney who was suppose to appear
at the auction to set the minimum acceptable
bid did not show up so the building went to
National for about ten cents on the dollar.
National's first offering under Millen's
guidance included a Type L-3 two-stage audio
power amplifier and battery eliminator which
was developed in collaboration with Arthur
Lynch, a Model E-1 single stage audio
amplifier and battery eliminator, and a Model
M battery eliminator. These were announced
late in 1927.
In 1929, in collaboration with Glenn Browning,
National announced the MB-29 broadcast band
tuner which consisted of three stages of rf
amplification and bandpass tuning. In 1930 an
improved model, the MB-30, consisting of four
stages of rf amplification, was advertised.
These were both TRF models.
The Regenerative
Receivers
National's
first short wave receiver was the SW-2 (stands
for Short-Wave, 2 tubes) consisting of an
intuned rf amplifer and a regenerative
detector. The basic design was obtained from
the RCA Communications Laboratory, then
located at Van Cordtland Park, New York City.
Several of Millen's college classmates had
gone to work for RCA and he had extensive
contacts there. The SW-2 was based on a
receiver design RCA developed for an "export
receiver" sold by the General Electric Co. in
South America. This receiver became known as
the SW-4 when it was later manufactured by
National.
The SW-2 was the only receiver National made
without sheet metal or production tooling; for
example, all holes were laid out by hand
instead of using fixtures. The SW-2 was
extensively advertised as a TV receiver and
Millen wrote an article in the November 1928
issue of Radio News describing his TV
experiments. The SW-2 appeared in late 1927 or
early 1928. A three-tube version of the SW-2
appeared in 1929; the third tube was an
voltage amplifier and apparently was added to
provide additional amplification for TV work.
In 1929 the company produced the four-tube
SW-4, the fourth tube being an audio power
output tube. A sheet metal cabinet was also
provided.
As new and improved vacuum tubes were
devloped, National improved its receivers. In
1930 Millen and Kruse, who was a former
technical editor of QST, designed the SW-5
receiver. The fifth tube was added to provide
a push-pull output stage for loud speaker
operation. This was one of the first
short-wave receivers specifically designed for
operation from AC power lines. The receiver
was completely hum-free and had no dead spots
which was quite an accomplishment at that
time. A "high fidelity" version of the same
receiver - the SW-45 - was also sold which
used type 45 tubes for the audio output stage
instead of the type 27 used in the SW-5.
As the country was in the midst of the great
depression, a low-cost version of the SW-5 was
soon developed - the now venerable SW-3. The
push-pull audio output stage of the SW-5 was
eliminated - which meant headphone operation
only - and a wrap-around sheet metal cabinet
was substituted to further reduce costs. Both
AC and battery powered models of the SW-3 were
marketed and two upgrades made; the last right
after WWII to use octal tubes. This receiver
was in production almost 15 years, from 1933
to 1948, the longest production run of any
receiver except the HRO which was in
production for almost 30 years. The SW-3 has
become a "must" for any collector of early
short-wave receivers.
One last regenerative receiver deserves
mention, the SW-58C. This receiver was
designed as a companion receiver for the AGS
superheterodyne receiver to cover the 200 to
400 Khz frequency range used by the airlines
that the AGS receiver would not cover. The
receiver is basically the SW-58 except for the
plug-in coils. These coils look like the coils
used for the AGS/FB-7 receivers but they are
longer and smaller in diameter. They are NOT
interchangeable with the AGS/FB-7 coils. The
SW-58C has a National type N dial, as did the
AGS; the SW-58C is generally seen in AGS
advertisments as the 'other' receiver in the
relay rack.
The Early
Superheterodynes
In 1932 the
General Electric Co. was awarded a contract by
the recently established Civil Aeronautics
Authority (known as the FAA today) to provide
short-wave (HF in today's terminology)
transmitters and receivers to the Government
for air safety use in the fledgling airline
industry. GE had developed a transmitter but
they did not have a receiever. The Western
Electric Company had a receiver, but for
competitive reasons GE did not want to team
with Western Electric and instead approached
Millen to have National design and manufacture
a suitable receiver. The result was the AGS
(for Aeronautical Ground Station). This was
the first high performance short-wave receiver
made by National and one of the first high
performance receivers commerically available.
Most of the receivers were sold to the CAA
through General Electric Co. A few went into
the amateur market along with amateur
band-spread coils.
Again the depression reared its head and in
order to make the receiver more marketable a
reduced version was made available; this was
called the FB-7. The rf preselector was
eliminated and a more economical wrap-around
sheet metal cabinet was provided; only one set
of coils was included so that the cost was
reduced to where many amateurs could afford
what was probably the first medium performance
amateur superhet receiver. The receiver became
very popular among amateurs and is among
collector, too.
The HRO and its
Descendents
After the
introduction of the AGS by the Government, the
airline industry itself began to recognize the
importance of reliable radio communication and
urged National to develop a receiver for their
use. Herbert Hoover, Jr was then in charge of
radio communications for Western Airlines
(which later became part of TWA); he acted as
an informal spokesman for the airlines. The
main airline requirements were that if plug-in
coils were necessary to obtain the desired
performance, then all coils must be plugged in
simultaneously. A second requirement was two
stages of preselection. As these requirements,
plus a crystal filter, closely matched those
desired by the amateur community for their
dream receiver, the two markets could be
combined into one receiver which became known
as the HRO. By the way, HRO stands for Helluva
Rush Order, honestly! How it got that name is
part of the HRO story which is too long to
include here.
The HRO was first announced in the October
1934 issue of QST and delivery was promissed
for December 1934 in time for the Christmas
trade. The photograph shown in that
announcement is the prototype model which did
not go into production. However, technical
problems delayed deliveries until March 1935;
the photograph shown in the January issue of
QST is that of the first production model. The
same basic receiver stayed in continuous
production almost thirty years until October
1964 when the HRO-500 was announced. This is a
remarkable life span for any piece of
electronic equipment, especially one that was
designed so early in the electronics age.
In February 1936 National announced the HRO
Jr., a scaled down version of the HRO, at a
cost of just under $100. The advertised
economics were effected by removing the
crystal filter, the S-meter and by supplying
only one coil set, without bandspread, to
cover any two contiguous amateur bands. One
further economy was not advertised; with the
HRO Sr. each coil set was aligned in the
receiver with which it was sold. This of
course, gave an exact alignment of each coil
set for each receiver. The complete alignment
of an HRO Sr. required about four hours. With
the HRO Jr. the coils were aligned to an
average receiver and the receivers were
aligned with an average coil set so that one
did not have the precision alignment that was
obtained with the more expensive receiver.
In August 1936, Millen announced a new
receiver designed for both amateurs and
short-wave listeners, the NC-100X. This basic
design would be carried through in many more
receiver designs, the 100XA, the NC-101
series, the NC-200 family that came out just
before WWII, to mention a few. Unfortunately,
time and space do not permit a detailed
examination of these and many other receivers
that National engineers developed. Suffice to
say, that by the middle 1930's the design of
high performance receivers had advanced from
an art to a science and National built up a
very competent engineering staff that kept
National products up to date and in high
demand.
Millen Leaves
National
In 1939
lightning struck! The June 1939 issue of QST
carried an announcement that as of May first,
1939, James Millen had "completely withdrawn
from the National Company......" What had
happened to end such a successful
collaboration of almost 15 years?
The immediate reason occurred early in 1939.
According to Millen, Warren Hopkins, who held
the controlling interest in National, told
Millen that he (Hopkins) wanted Millen to
switch the emphasis of the company from making
short-wave radios for a very limited sector of
the country to making broadcast type radios to
be marketed by the retail giants as Sears
Roebuck, Montgomery Ward and the many large
and well known department stores around the
country. The purpose of the drastic change was
to make the National Company a "household
name" in the radio business.
Millen was flabbergasted!
National had been highly successful in
designing and manufacturing short-wave radios;
in fact, they were the recognized leader in
the receiver field and more recently in
transmitter and accessory items, too. Equally
important, the company was profitable!
Why? Hopkins would give no definite reasons,
saying only that he wanted to change the
direction of the company, and the company
needed products where it would have more
exposure.
Millen wanted no part of it; he was dedicated
to building the best receivers that he could
build regardless of price. The consumer radio
business was completely alien to him. So he
left National and formed his own business.
From a historical point of view it is
interesting to pause a moment and look back
and examine what Millen had contributed to the
National Company, Inc. in it transformation
from a toy maker to a leadership role in
short-wave communications receivers.
First, I have heard it said by people who were
closely associated with National, but not
employed by National, that, in the 1930's
National was run by Jim Millen and his
secretary Frances Bearse. Miss Bearse held the
formal title of Office Manager but was
apparently more of Millen's right-hand "man."
Second, Millen traveled extensively in those
days visiting suppliers, dealers and most
important, individual amateurs and amateurs
radio clubs throughout the country. When he
returned to Malden, he knew what new materials
and components were available. He would sit
down with his designers and sketch out new
products. In short, Millen was an "idea man."
The third role Millen played was as a
publicist. As noted earlier, Millen had a
flair for writing and he used this ability
well. He usually wrote a magazine article
describing each new product, but more than
that, he would explain in simple technical
terms why it was built the way it was. By the
end of the article most readers would agree
that the way National designed the equipment
was the "only way" to do it and nobody could
improve upon it.
In the march 1934 issue of QST Millen
inaugurated what is probably the longest
running and most successful series of
technical advertisments. These were always the
first advertising page in QST and consisted of
a single page write-up on some technical topic
of interest at the time: a description of a
new receiver, a new circuit or component of
something similar. This page was known as
"page 73" at National regardless of the
magazine page on which it was printed. This
series continued through number 243 which
appeared in the July 1954 QST, a run of over
20 years.
In retrospect, Millen believes Warren Hopkins'
desire to change direction was based on
another consideration; Hopkins died of cancer
in the early 1940's and Millen feels that
Hopkins was told he had cancer in early 1939
and had only a few years to live. Hopkins
wanted to convert his assets into the maximum
amount of cash possible. This would be a
natural reaction for any business man in
Hopkins' situation. National had a good
reputation in amateur and Government circles
but was virtually unknown by the general
public or, equally important, by the financial
community which would ultimately set the value
of his holdings. This lack of recognization
would tend to hold down the price of National
stock.
As it turned out, Hopkins got his wish of
increased value for his stock but from an
entirely different direction.
In the summer of 1939 war broke out in Europe;
representatives of Allied governments,
particularly the Royal Navy, visited National
and ordered large numbers of receivers,
particularly HRO's. When the United States
entered the war some two years later, the word
was "Start building HROs; we'll tell you when
to stop."
Needless to say, National began producing for
the war effort. The number of employees went
from the 200-300 range to about 2500 during
the war. The war effort brought increased
recognition and profits to National and after
the war, in the late forties, National went
public.
National's Post-War
Years
National built
extensively on its war-time expansion and
devlopment an impressive array of military,
industrial, and consumer as well as amateur
products and appeared to have a very promising
future.
Effective June 1, 1953 William A. Ready
retired, after almost forty years as president
of National, and Charles C. Hornbostel became
president. Hornbostel graduated from the
Harvard School of Business specializing in
accounting.
William A. Ready is remembered as a kindly
person by his fellow employees at National. He
knew most employees on a first name basis as
well as their wife's and children's names. He
was always available and often stopped to talk
with employees on his tours through the plant.
No special introductions were needed.
Ready began the tradition of holding employee
Christmas parties. Former National employees
still gather at Christmas to renew old
friendships and memories. I have been
priviledged to attend several of these
reunions and have found the employees treasure
their memories there. National must have been
an interesting place to work!
After the company went public, a controlling
interest was acquired by Louis C. Learner, an
investment company, and the Learner interests
took control. Legal technicalities tend to
obscure the facts and I have not been able to
dtermine all the details to my satisfaction.
The new management apparently set up a second
company called National Radio Company, Inc.;
all Government work continued to be charged to
the National Company, but now all commercial
and amateur work was charged to the National
Radio Company. Press releases were made
detailing plans for rejuvination of the
company and the price of the stock went up. At
that point the Learner interests sold their
stock. Several component productlines were
sold to Japanese interests as was the
production machinery and the name National
Company, Inc. The National Radio Company went
into bankruptcy and that name was sold to the
bankrupt's principal creditor, who in turn
sold it to the FAN-WEL Corp., who purchased
the remaining assets as well. In June 1974,
FAN-WEL changed its name to National Radio
Company, Inc. and is still doing business
under that name.
The Japanese-held National Company, Inc. makes
consumer type radios but, to the best of my
knowledge, they are not sold in this country.
Warren Hopkins had his wish come true after
all.
Acknowledgements
I would like to
acknowledge the extensive help I have received
from many sources. First, James Millen has
spent many hours reviewing the early days of
National with me as well as the early history
of the radio industry in which he played an
important part. He has provided me with many
technical data sheets and magazine tear sheets
on the early equipment built by National and
copies of his own extensive writings. I must
also recognize the cooperation of the former
employees of National who welcomed me into
their group; particularly Vincent and Edith
Messina, Conrad Espinola, Jack Ivers and Gene
Simms. It has been a real pleasure meeting
these people. I would like to also thank the
management and employees of the present
National Radio Company for letting me browse
through their files of the old Nation Company.
Last, but certainly not least, my wife Martha
has spent a lot of time correcting and
revising my manuscripts and turned it into
something readable.
I can not conceive that this document is free
of errors, although it is based on the best
evidence available to me. I will be happy to
hear from anyone having more accurate
information.
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